The face behind dialed.
I’m Trae. I build websites, run Facebook and Instagram advertising, and set up the automation behind them for local businesses across Newcastle and the Hunter.
As an elite athlete, and from studying engineering, I learnt the power of consistency. Or, as I would put it, the ability to stay dialed in on a goal. Through desire and repetition, sport taught me to keep showing up with 100% effort, even when no one is watching. Engineering gave me an intuitive feel for problem solving: finding what’s actually broken and fixing it properly, or improving on what’s already there. That’s how I approach your business.
How I work
You work directly with the owner.
One person, start to finish
The person who quotes the job is the person who designs it, writes it, builds it and hands it over. Nothing gets lost between a salesperson and a developer, because there aren’t any.
Fixed build price, written down
Before anything starts, you get a quote for the build that sets out what’s in and what isn’t.
Custom built, not templated
Every site is designed from the business it’s for. A salon and a tattoo studio should not come out as the same website with different photos, and mine don’t.
Almost none of your time
You are already running a business. I ask a few quick questions up front, then work from what is already out there: your socials, your reviews, your booking page. I write the copy, sort the photos and only come back to you if something is genuinely missing.
Straight answer
When I’m not the right call.
Saying yes to everything is how people end up with bad results and a worse experience. So ask for whatever you need. I will tell you straight if it is not something I do, and just as straight if it is something new I would be up for taking on.
Newcastle & the Hunter
Face to face, if you want it.
Everything can be done online, and for plenty of clients that is exactly right. But if you would rather sit down and go through it in person, I will come to you anywhere in Newcastle and the Hunter. Further afield, we do it online.